Happy Food, our flagship consumer brand, offers more than just a playful experience but a journey towards a healthier lifestyle. Established in-house nearly a decade ago, this label is accessible year-round, spanning both the Florida and import seasons. Targeting health-conscious consumers, Happy Food has successfully created a warm, social identity for citrus enthusiasts. Our tagline, “be healthy, be happy,” captures the idea that eating whole fruit grown from the best citrus regions in the world, will not only be enjoyed in the moment but will bring happiness through a healthy, whole product that will do good for your body and mind.