We believe that our success depends on more than having better trees, better landscapes, better fruit or better services; it is about caring more, about contributing more. It is about how our organization conducts itself in a world with endless opportunities to compromise values.
As we grow, it has become even more important to define the core values from which we develop our culture, our brand and our business strategies. These are the seven core values that we live by:
People are who make up our organization and its culture. We believe that our company will grow and thrive due to the quality of our employees and the strength of our culture. The meaning of our brand will be rooted in the core values of our employees and the higher purpose that brings us all together.